I have a personal appreciation for the aesthetic from the days of vintage ticketing handouts and barbershops. I created a male grooming kit in the style of tickets and paraphernalia of old pugilist boxers. Madison Square Soap Corporation became the vessel for the Pugilist brand soap and shave kit.
The products all have relating character personas. When designing the website, the character profiles and backstorys became the background and part of the overall commerce user journey.
Pugilist Soap received a packaging award at the national AIGA Flux competition in 2016.